What’s keeping you
up at night besides
a lumpy pillow?
Marketing issues most often present themselves as challenges. We thrive on those kinds of challenges, in fact we see them as opportunities. We’ve included a list of the most common challenges we face. However, if you don’t see your challenge listed here, don’t worry. Chances are we’ve faced it or have faced one that is similar. Give us a call and we’ll tell you all about it.
613 729-0050.
NOTE: sections will be anchored at top of page with back to top at end of each section
Brand Voice
Q: My logo looks outdated.
A: Consumers want relevant brands, so even the most well-recognized logos require updating every now and again. Generally speaking, a logo should evolve over time rather than transform.
Q: Can I change just the colour of my website?
A: The colour of your website can be changed; however, we recommend that a colour change be carefully evaluated for return on investment first. Colour is important, but content is more important.
Q: I have two new products and need to expand my website.
We recommend that you follow the traffic on your site to see how visitors are responding. If your site is meeting your visitor’s needs, then by all means expand it. If not, this might be a good time to refresh the structure and possibly the look and feel of your site.
Q: I need to update my website’s look and feel.
A: The look and feel of your site must be consistent with your brand voice. Your site should look and feel contemporary, appealing and project a personality that your consumers will respond to. By regularly updating your site’s look and feel, visitors will have good reasons to return.
For more on this subject click the blog link on the right hand side.
Content Delivery
Q: Can someone else write my blog or tweet for me? I don’t seem to have the time.
A: You’re not alone. Publishing content takes time. To build readership, content on a website, blog or social media platform must be fresh and relevant. For those who haven’t the time to do it themselves, we recommend that you develop a flexible editorial calendar, collect raw information and give it to one of Fifty’s writers. They will learn your subject matter, and write about it in a way that is appropriate for Facebook, Twitter or whatever social media platform you’re using.
Q: How do I add new content to my website?
A: The Fifty team can help you with that, or you can do it yourself. If Fifty has built your site and included a content management system, we provide tutorials so that you know how to use it. These systems allow users to add written content and images anytime, even at 3:00 a.m. if you choose to.
Q: How do I develop an email campaign?
Email is an effective way for companies to communicate with their customers. However, to avoid being labeled as SPAM or infringing on privacy rights, there are a number of rules which must be adhered to. Fifty currently develops and delivers a number of successful e-news campaigns for clients.
Q: I need to drive visitors to my website.
It’s one thing to have a website, it’s another thing for web users to know it exists. There are many effective ways to drive visitors to a website including social networks, banners on other websites, search engine marketing strategies, inclusion in traditional marketing techniques and email campaigns. Fifty strategists will help you determine which of these methods makes sense for your site.
Q: What are other ways that can I publish content online?
Twitter, Facebook, blogs, whitepapers, video, social networks are all ways to publish content and develop followers. Fifty strategists and writers will help you determine which make the most sense for you and your site.
Right hand module: For more on content delivery click here
For more on this subject click the blog link on the right hand side.
Online Marketing
Q: I have a website, but no visitors.
A: It is important to know where your customers are on the Internet because that’s where you want to be. An online marketing plan ensures that your site receives the traffic you want and that you develop solid relationships with your visitors. In addition to investing in banners, blogs and social networks, you will want to integrate your web presence with your traditional marketing tactics. Direct mail, advertising, and trade shows make effective use of your website and further develop customer relationships.
Q: Should my company be on Facebook?
A: The answer to that question depends on whether your customers are on Facebook and if they are, what they are doing there. It is a good question to ask, as brands must have a carefully planned strategy for social network behaviour as opposed to just being there because it’s the thing to do.
Q: Which is better, Facebook or Twitter?
A: There is overlap between Facebook and Twitter audiences, but one must evaluate the opportunity each social media platform provides for the brand to link with audiences in a meaningful way. An online marketing plan is essential for avoiding highly public pitfalls.
Q: How can my website appear at the top of a search?
A: A search engine marketing plan will help your site register at the top of searches in search engines. Fifty team experts balance keyword searches with experience to determine the words visitors will most likely use to search for your site. This process is organic and needs monthly refinements.
For more on this subject click the blog link on the right hand side.
Lead Nurturing
Q: How can I see where my site visitors are coming from?
A: Your visitors leave a trail as they visit your site. By connecting your website to sales and marketing automation platforms you can monitor the sources of both anonymous and identified traffic to your site. We can help you develop automated Lead Scoring that not only analyzes your Leads by factors such as budget, authority, needs and timeline, but also their level of engagement on your site, and the content that interests them most.
Q: How can I turn a site visitor into a customer?
A: Most first time conversations begin with an offer or a question: “Do you come here often? Come in and take a seat. Can I help you?” Helping a site visitor along the buyer’s journey is no different – it’s a conversation. We will help you develop Lead Nurturing programs that keep the conversation moving to take a Marketing Lead through to being Sales Ready, and ultimately to becoming a customer.
Q: Can I target site visitors with specific offers?
A: Absolutely. By developing dynamic online content offers and tailored Lead Nurture programs you can ensure that your visitors see information that’s relevant to their interests.
Q: How can my sales team follow up with site visitors?
A: From email alerts informing sales when a Lead has returned to your site to personalized Lead Nurture emails that come from your sales team you can keep your sales team front and centre for your Leads.
Q: Can I tell how often someone has visited my site?
A: The data trail your visitors leave provides a complete history of their engagement with your site. We can help you to not only see the data about your visitor’s activities but convey that data as actionable information for your sales and marketing teams.
For more on this subject click the blog link on the right hand side.
Technology
Q: How do I know which development language to use for my site?
A: There are many factors to consider when choosing a development language for your site, including whether you want to add to your current site, integrate a content management system or e-commerce solution. Budget is also an important consideration. We will work with you to determine what language makes most sense for you and whether and which dynamic media such as Flash animations, video and photo galleries, blog programs and social media feeds are right for your site.
Q: Can I have a search button on my site?
A: You can have a custom search button developed for your site. Alternatively you can incorporate a Google search tool on your site very easily and at a very reasonable cost.
Q: Is a Content Management System right for me?
A: The frequency and complexity of your site updates help determine whether a content management system is right for you. If you have little time or comfort with technology, it may be beneficial for us to make the updates for you. This is something we will help you assess before starting work on a web project.
Q: How can I track visitors on my site?
There are many site visitor tracking solutions available. We often recommend Google Analytics as a reliable and easy-to-use solution. It allows you to see which pages on your site are the most visited, where your visitors are coming from and how much time they are spending on your site. This information guides the revision of site content to work best with your visitors.
For more on this subject click the blog link on the right hand side.
- Fifty Strategy + Creative
- 75 Breezehill Avenue, North
- Ottawa
- Ontario
- Canada
- 613-729-0050