“How can I make my web experience feel like
my store experience?”
Octopus Books: Brand Voice
Translating the store brand experience to the web meant designing a navigation system, site structure and look and feel that reflected the Octopus Books brand values. Inviting photographs of the store helped to carry the notion of “accessibility and thoughtfulness” to the web experience.
Deliverables: Content Management System, site architecture, design and development.
- Fifty Strategy + Creative
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