
Recognizing that people who don’t go to NAC Orchestra concerts might find it intimidating, Fifty developed a campaign that was (relatively) irreverent and provided useful information about listening to orchestral music. The nucleus of the campaign was a website for new listeners and a social media campaign that drove them to it.
Deliverables: Web design, direct mail, web writing, social media, transit shelter campaign, development
Email Lists: Bigger is Not Better
TechnologyEmail Lists: Bigger is Not Better
73% of internet users in the US have a Facebook account