• Family Services Ottawa
• Low, Murchison LLP
• Ottawa Food Bank Non-Gala Gala
• Tubman Funeral Homes
• Scouts Canada
• Norquay
• Mont Ste-Marie
• Ottawa Shakespeare Company
• NAC Orchestra
• Ottawa Food Bank
• Packaging Essentials
• Camp Fortune
• IEOT
• SSHRC
• Algonquin College
• Octopus Books
• Donna Klaiman
• Billings Bridge
• IABC
• Bambu
• 12 Weeks

“How do I get cynical creatives to enter a new awards show?”

IABC Poster: Brand Voice

The Ottawa chapter of the IABC launched a creative awards show in June, 2010. To ensure strong attendance, Fifty designed a “hand-drawn” call for entries poster with entertaining and engaging messages that was printed on a pre–printed press sheet. The posters were mailed via hand-addressed envelopes to Ottawa creative leaders. A follow-up email included a “Spot the Typo” contest that encouraged further, careful reading of the poster.

Deliverables: Direct mail poster, email program, contest creative

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