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“How do I motivate students to come to a career fair?”

Algonquin College Career Fair: Brand Voice

Given the busyness of the Algonquin College hallways, the poster series that promoted the career fair had to capture student’s eyeballs in a second or the vital career fair information would be missed. Crazy, bright colours with intriguing illustrations of heads attracted the students. Once the students became involved with the poster, the career fair information was impossible to ignore.

Deliverables: Poster series, web banner, newspaper ad

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