Fifty Strategy & Creative Ltd. How We Get There

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Fifty’s experts specialize in all aspects of web delivery. We regularly publish ideas, findings and opinions on what’s happening in our field and the web world in general. Check back often for an overview of our team’s thinking or visit the expert pages for specific areas of interest, or:

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Do your consumers express their opinions? Do they feel heard? Are you answering them, following them or both? Jennifer will be glad to share her perspective. Call her at 613 729 0050 or email her at: jennifer@fifty-sc.com

From the Blog


Email Lists: Bigger is Not Better

August 8th, 2010 by Brent

First, a note about Deliverability You probably won’t find the word deliverability in your handy pocket dictionary, but here’s a definition for you. de·liv·er·a·bil·i·ty (dih-liv-uh-ruh-bil-i-tee), n. A measure of success at which an email marketer gets an email campaign into subscribers’ inboxes. – MailChimp.com A lot of different things can harm your deliverability rate.  Here [...]

Happy Birthday Facebook

August 8th, 2010 by Jennifer

5 whole years Here are some incredible Facebook statistics taken from Facebook itself. Amazing what can happen in five short years. More than 500 million active users on Facebook 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month [...]

To Hash or Not to Hash

August 8th, 2010 by Jennifer

#Know #when #to #use #it Hashtags help narrow searches on Twitter. The hash symbol, # is placed before a key word which allows it to show up in searches that use only that term. For example, if you used the term #windsurfing in your search, any articles to do with windsurfing, the sport, show up [...]

Should I Bother With Search Engine Marketing?

August 8th, 2010 by Jennifer

If you want to be found … then YES ;-) 92% of web users have used search engines to find websites that they visited. Therefore ensuring that your website appears in search engines is critical. Research shows that viewing websites is now the number one way that consumers research purchase and other major decisions — [...]

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Online Marketing

To Hash or Not to Hash

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Email Lists: Bigger is Not Better

Did you know this stuff?

.com continues to have the highest base of domain registrations followed by .cn (China), .de (Germany), .net and .uk (United Kingdom).