Exactly this big: <————-> … just kidding :-) This is a question that had been debated by advertising agency creatives and marketing managers since the beginning of time (or at least since the 50s). Agency creatives will sometimes push for the logo to be as small as possible, to maintain the ad’s aesthetic appeal, while [...]

Ad Focus It’s only natural to want to include as much information as possible in your advertisement. When you don’t have much space, you want to use it to its fullest by packing in lots of information, right? Not necessarily. The problem with having your ad focus on information like the price point is that [...]

Advertising has become a conversation between company and consumer. Consumers are sharing their opinions and suggestions with companies, and companies are actually listening. Without a doubt, the best way to join this conversation is to build your social media presence through Facebook and Twitter. This means creating a company Facebook profile, posting content, and learning [...]