Email Lists: Bigger is Not Better

First, a note about Deliverability You probably won’t find the word deliverability in your handy pocket dictionary, but here’s a definition for you. de·liv·er·a·bil·i·ty (dih-liv-uh-ruh-bil-i-tee), n. A measure of success at which an email marketer gets an email campaign into subscribers’ inboxes. – MailChimp.com A lot of different things can harm your deliverability rate.  Here [...]