First, a note about Deliverability You probably won’t find the word deliverability in your handy pocket dictionary, but here’s a definition for you. de·liv·er·a·bil·i·ty (dih-liv-uh-ruh-bil-i-tee), n. A measure of success at which an email marketer gets an email campaign into subscribers’ inboxes. – MailChimp.com A lot of different things can harm your deliverability rate. Here [...]
Email Lists: Bigger is Not Better
Posted by BrentHappy Birthday Facebook
Posted by Jennifer5 whole years Here are some incredible Facebook statistics taken from Facebook itself. Amazing what can happen in five short years. More than 500 million active users on Facebook 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month [...]
To Hash or Not to Hash
Posted by Jennifer#Know #when #to #use #it Hashtags help narrow searches on Twitter. The hash symbol, # is placed before a key word which allows it to show up in searches that use only that term. For example, if you used the term #windsurfing in your search, any articles to do with windsurfing, the sport, show up [...]
Should I Bother With Search Engine Marketing?
Posted by JenniferIf you want to be found … then YES ;-) 92% of web users have used search engines to find websites that they visited. Therefore ensuring that your website appears in search engines is critical. Research shows that viewing websites is now the number one way that consumers research purchase and other major decisions — [...]
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