First, a note about Deliverability You probably won’t find the word deliverability in your handy pocket dictionary, but here’s a definition for you. de·liv·er·a·bil·i·ty (dih-liv-uh-ruh-bil-i-tee), n. A measure of success at which an email marketer gets an email campaign into subscribers’ inboxes. – MailChimp.com A lot of different things can harm your deliverability rate. Here [...]
Email Lists: Bigger is Not Better
Posted by BrentHow can I build my social media presence?
Posted by ClareAdvertising has become a conversation between company and consumer. Consumers are sharing their opinions and suggestions with companies, and companies are actually listening. Without a doubt, the best way to join this conversation is to build your social media presence through Facebook and Twitter. This means creating a company Facebook profile, posting content, and learning [...]
Should my ads focus on price or something else?
Posted by ClareAd Focus It’s only natural to want to include as much information as possible in your advertisement. When you don’t have much space, you want to use it to its fullest by packing in lots of information, right? Not necessarily. The problem with having your ad focus on information like the price point is that [...]
How big should my logo be?
Posted by SarahExactly this big: <————-> … just kidding :-) This is a question that had been debated by advertising agency creatives and marketing managers since the beginning of time (or at least since the 50s). Agency creatives will sometimes push for the logo to be as small as possible, to maintain the ad’s aesthetic appeal, while [...]
Happy Birthday Facebook
Posted by Jennifer5 whole years Here are some incredible Facebook statistics taken from Facebook itself. Amazing what can happen in five short years. More than 500 million active users on Facebook 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month [...]
To Hash or Not to Hash
Posted by Jennifer#Know #when #to #use #it Hashtags help narrow searches on Twitter. The hash symbol, # is placed before a key word which allows it to show up in searches that use only that term. For example, if you used the term #windsurfing in your search, any articles to do with windsurfing, the sport, show up [...]
Should I Bother With Search Engine Marketing?
Posted by JenniferIf you want to be found … then YES ;-) 92% of web users have used search engines to find websites that they visited. Therefore ensuring that your website appears in search engines is critical. Research shows that viewing websites is now the number one way that consumers research purchase and other major decisions — [...]
Customer Service on Twitter
Posted by SarahA Shift in Customer Service? It’s interesting how the customer is taking things into their own hands. This shift is further evidenced by Twitter’s new approach to customer service. Salesforce has added a new application to its “app exchange” so that clients who use its Service Cloud product can better wrangle Twitter for customer service [...]
Relationship Marketing
Posted by SarahBefore you spend your time and money going after new customers, consider the following statistics: Repeat customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six times more to sell something to a prospect than to sell that same thing to a customer. Marketing dollars go [...]
Social CRM
Posted by SarahSocial Customer Relationship Management Social Customer Relationship Management is an approach which engages the customer in a 2-way dialogue. The result is a relationship which is transparent and based on trust. The old fashioned CRM was a power based relationship that the corporation owned. Social Customer Relationship Management acknowledges that the customer has choice and [...]
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