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To Hash or Not to Hash

#Know #when #to #use #it

Hashtags help narrow searches on Twitter. The hash symbol, # is placed before a key word which allows it to show up in searches that use only that term. For example, if you used the term #windsurfing in your search, any articles to do with windsurfing, the sport, show up as opposed to tweets about how windy it was on Friday.

Hash tags can be very effective when pushing content to your audiences with a key word that is motivating. They can also be useful when searching for audiences who might be interested in your product or service. There are some basic guidelines to remember when using hashtags.

  • Explain your hashtag in one of your tweets so people don’t have to guess what you mean
  • Don’t use too many hashtags in your tweets. Use too many and you might be mistaken for spam.
  • Be clear in your hashtag wording. Make sure the language you use helps followers organize their Twitter searches as opposed to confusing them.

About the author
Jennifer

Jennifer’s skills include site strategy and planning, information architecture, writing (specifically for the web), search marketing, site marketing and traffic analysis. She has expertise in privacy legislation as it relates to the web and internet based communication and works with companies and organizations to define, execute, and measure online strategies that directly contribute to business goals.

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