If you want to be found … then YES ;-)
92% of web users have used search engines to find websites that they visited. Therefore ensuring that your website appears in search engines is critical. Research shows that viewing websites is now the number one way that consumers research purchase and other major decisions — especially where the decisions are not based on impulse. Studies also show that search engines are the most effective way to drive customers to your site.
Knowing how to properly market your company through search engine optimization is virtually the only way to be found on the Internet without undertaking extensive online advertising. Today’s search engines operate much like the phone book used to—just on a much larger scale. Search engine marketing positions the pages of your website for maximum visibility among the billions of pages available on the Internet.
