How can I build my social media presence?

Advertising has become a conversation between company and consumer. Consumers are sharing their opinions and suggestions with companies, and companies are actually listening. Without a doubt, the best way to join this conversation is to build your social media presence through Facebook and Twitter. This means creating a company Facebook profile, posting content, and learning what in the world hash tags are.

But where do I start, and who should be posting my content?

While you might think somebody within the company is the best person to do it, this isn’t necessarily true. They might know a lot about the company, but might not have a lot of social media experience. So posts could be informative, but not very engaging.

By hiring an agency with experience to build your social media presence, you can ensure that you’re using social media to its fullest. This means posting frequent, engaging content, and building relationships with your consumers.

Besides, you have your own Facebook status updates to worry about.

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About the author

Clare

Clare Brennan is a talented and seasoned creative professional in both the print and web environments. Clare has been senior designer and creative director for many years in Ottawa’s top advertising agencies. Clare has created and produced award-winning work for websites and web campaigns, television, print, direct mail, advertising, brochures and all aspects of brand development.